5 Tips: Mastering Humour in Marketing

The Serious Business Of Being Funny

This is how you use Humour in Marketing to Stand out from the Crowd:

That's right! I said "FUNNY!"

Humour is not just about making people laugh. It's a great way to make your brand more memorable.

Think about it: Can you remember a funny ad you've seen recently?

What about a funny brand slogan?

Chances are, you can. That's because humour sticks in our minds and makes us want to learn more about the brand.

What makes something funny?

Let's have a quick look at the Psychology behind Humour:

SURPRISE:  Humour is unexpected. That is why we find it funny. And because humour puts us in a good mood, we're more likely to pay attention, remember, and connect with brands that use it.

This is how it works:

• Humour grabs attention. That is why people stop scrolling and take notice of your brand.

• It makes information more memorable. When we laugh, we're more likely to remember.

• Funny things create a connection people. Humour shows that your brand has a human side and can relate to your audience on an emotional level.

• Remember, always make sure to keep your audience in mind and avoid anything that could be offensive or inappropriate.

Why Is Humour such an Effective Marketing Strategy?

1.  It's an unique way to Connect with Your Audience:

Humour is THE universal language. It's the duct tape that bonds your brand to your audience. A well timed joke can make your brand relatable and memorable.

2.  Stand out if you dare to be different:

In a sea of competitors, humour sets you apart. It's like showing up to a black-tie event in a chicken suit – unforgettable! People LOVE brands that can make them chuckle.

3.  It has that special share-ability factor:

Funny content gets shared like gossip at a high school reunion. If your marketing campaign makes people laugh, they'll want to share it with their friends. And that's free advertising for you!

4.  You are breaking down the barriers:

Humour can be your secret weapon for tackling tough topics. It's like using laughter to break down the walls of scepticism and doubt. Once you're inside, you can win hearts and minds.

5. And gives your brand that memorable personality:

Humour gives your brand a personality. Just like you'd befriend the witty person at a party, customers are drawn to brands that can make them smile

In a world where people are bombarded with marketing messages from every angle, it can be difficult to stand out from the crowd. But when you use it correctly, humour can grab attention, make your brand more memorable, and even boost sales.

That is why some of the biggest and most successful brands the world use humour in their marketing campaigns:

• Isaiah Mustafa's "Man Cave" commercial is a classic example of Old Spice tongue-in-cheek humour.

• Dove's "Real Beauty" campaign is both funny and empowering, featuring women of all shapes and sizes dancing in their underwear.

• Nandos ads make fun of current events and South African culture, and they have become a popular part of the national cultural landscape.

• Mr Price ads often feature ordinary people in relatable situations, and they often use humour to convey the message that they are a brand for everyone.

•  And who will ever forget the Castrol "Boet, Swaer & Moegae" campaign? This campaign is one of the most iconic and successful advertising campaigns in South African history. The campaign features three friends from different cultural backgrounds who are constantly getting into trouble together.

So embrace the funny, and let your marketing campaigns leave a lasting impression, all while staying seriously effective.

Cheers to marketing that's no laughing matter!